Our research group uses customer-centered research to equip companies with in-depth customer insights by providing expert analysis and targeted, actionable product design recommendations that are data driven. This includes research evaluations of the interface between humans and technology, taking into account human performance abilities and limitations, customer desirability, design characteristics of the product, as well as the environments in which the product is used. In addition to ensuring ease-of-use and safety , we focus on designing products and services that are a pleasure to use to succeed in a highly competitive market. We apply scientific principles from Human Factors Engineering and Psychology to produce recommendations for viable, effective solutions for your product.
The application of human factors spans a wide range of different and diverse industries, such as transportation (e.g., automotive, aviation, rail), medical and pharmaceutical, industrial (e.g., construction equipment, process control rooms), consumer products (e.g., electronics, child products), food, and clothing.
The DELLfactor offers advanced analysis of human behavior to take your product to the next level. The use of Behavioral Psychology helps to refine and develop an existing product to reach optimum results.
Dr. Rondell Burge, Founder and CEO of DELLfactor research group, has a PhD in Human Factors Psychology with a focus on designing products, along with nearly a decade of experience in human centered consulting, self-driving machines, interface design, and advanced analysis of human behavior and how that ultimately impacts the product development .
Transportation / Automotive
Guiding concept generation and execution for advanced safety and autonomous features
Human factors scoping, alignment & planning
Defining target & context of use
Exploring specific tasks as they pertain to your technology from a usability and safety perspective
Driver distraction evaluation/assessment
Guiding concept generation
Verification & validation
Integrate human factors into safety cases and reviews, and design activities (e.g. task, human error and reliability assessment)
Design systems, equipment and facilities which meet user requirements and minimize the potential for human error
Address specific human performance issues and challenges
Train managers and staff in Human Factors principles and techniques such as human performance and behavioral safety
Software, Web, & App
Provides solutions via an iterative design process helping to improve overall customer satisfaction by identifying and remedying specific pain points associated with organization, navigation and visual design
Work 1-on-1 with UX Designers and software engineering teams to provide customer-driven design solutions for software applications
Guiding concept generation